How to leverage Digital for distribution in China

China is the world’s second-largest economy, and it’s only getting bigger. As China continues to grow and evolve, so too does its economy and its consumption patterns. And with that growth comes a need for more and more products to reach Chinese consumers. You may be wondering how you can leverage digital distribution to reach these consumers in the most effective way possible. In this article, we’ll explore some of the ways digital distribution can help brands get their products into China. From online storefronts to social media marketing, we’ll provide you with everything you need to make your product available in China in the most effective way possible.

What is Digital Distribution?

Digital distribution is the process of distributing content, software or other items over the Internet. Distribution can be done through web sites, e-commerce sites, mobile applications, social networks and more. Digital distribution gives consumers access to products and services at their fingertips no matter where they are.

There are many reasons companies choose to distribute their products through digital channels. One big advantage is that it allows companies to reach a global audience without having to invest in physical infrastructure. This means companies can keep costs low while still reaching a large audience. Additionally, digital distribution provides instant feedback which can help companies improve their product quality and customer service.

Companies should consider a few factors when choosing a digital distribution platform: audience size, geographical reach, payment methods and delivery options. Once those decisions have been made, it’s important to create an effective strategy for marketing and selling the product.

Digital distribution is growing in popularity across China as more and more consumers shift their spending away from traditional retail outlets. There are several platforms available for businesses looking to distribute their products in China, including WeChat (China’s most popular messaging app with 900 million active users), (the largest online marketplace in China with over 500 million registered users) and Alibaba (the world’s largest online retailer). For small businesses looking for a simple platform to distribute their products, AliExpress may be a good option.

Why Leverage Digital Distribution in China?

In order to leverage digital distribution in China, it is important to understand the Chinese market. Chinese consumers are used to a high level of customization and personalization in their product experiences, which requires brands to build close relationships with their customers. In addition, because Alibaba (the largest online and mobile commerce company in China) controls more than 80% of the domestic online retail market, it is essential for brands to partner with Alibaba-owned platforms if they want to do business in China.

Furthermore, although piracy remains an issue in China, piracy rates have been decreasing steadily since 2010. According to McKinsey & Company’s report “The Future of Piracy: A Global Perspective” released in July 2016, China had the world’s lowest piracy rate at 0.06% of GDP in 2015 (behind only South Korea). This indicates that while piracy still exists, it is not as rampant as it once was and that brands can successfully distribute their products through digital channels without worry about theft or unauthorized use.

To sum up why digital distribution is such a powerful tool for brands looking to penetrate the Chinese market:
1) Chinese consumers are used to a high level of customization and personalization in their product experiences which requires brands to build close relationships with their customers;
2) Alibaba (the largest online and mobile commerce company in China), owns over 80% of the domestic online retail market so partnering with them is essential for success;

What are the Components of a Successful Digital Distribution Strategy in China?

Digital distribution is a critical part of any successful strategy in China. Here are the components of a successful digital distribution strategy in China:

1. Understand Chinese consumer behavior. Chinese consumers are very price-sensitive and value convenience more than anything else. Make your products and service easy to access, and be prepared to offer discounts and loyalty programs to draw customers in.

2. Build an audience first. Before you put any money into marketing, it’s important to build an audience of passionate fans who will evangelize your product for you. This means content marketing (blogging, social media, etc.), as well as paid advertising (targeting key demographics with relevant ads).

3. Get creative with e-commerce platforms. There are many e-commerce platforms available in China, so make sure to find the right one for your business. Consider using WeChat Pay or Alipay for online payments, as these services are widely used and trusted by Chinese consumers.

4. Use local partners wisely. don’t try to do everything on your own; partner with local companies that have the same goals as you and can help you reach target audiences more effectively.

5. Be prepared for censorship challenges. When distributing content through digital channels in China, be aware of potential censorship challenges – even innocuous content could be banned if it’s deemed inflammatory or politically sensitive by authorities(). Work with local experts to navigate these waters safely and successfully!

How to Create a Chinese Version of Your Website?

Step One: Choose a China-Specific Domain Name

If your website is destined for China, you’ll need to choose a Chinese domain name. There are many great Chinese domain names available, but you’ll need to be careful when selecting one. Make sure the domain name is appropriate and relevant to your business. For example, if your business sells luxury goods, you might want to choose a domain name like “”

Step Two: Activate Your Domain Name

Once you’ve chosen a Chinese domain name, it’s time to activate it. To do this, you’ll need to contact the registry that manages the domain name. You can find more information on this process on sites such as DNS Monkey or registrar providers such as Once your domain is activated, you can start building your website!

How to Secure Chinese Ad Imports?

The Chinese market is a lucrative one for foreign businesses looking to penetrate the country’s enormous consumer base. However, in order to be successful and secure long-term market share, businesses must take steps to protect their ad imports. One way to do this is by securing digital rights for your ad inventory.

Digital rights management (DRM) allows companies to keep control over which ads are displayed on platforms like Weibo and Baidu, and who can view them. This helps protect brands from unauthorized use of their ads, and gives consumers a sense of ownership over their content. It also allows companies to throttle or block specific ads if necessary, which can prevent them from being seen by undesirable audiences.

To protect your digital ad inventory in China, it’s important to partner with a firm that has experience in the country and understands the nuances of the Chinese market. The right team can help you navigate the complex licensing process, as well as provide support throughout your campaign rollout. By taking these steps, you’ll be able to secure long-term success in China’s advertising landscape.


Digital distribution has become an essential part of the marketing mix for businesses looking to penetrate the Chinese market. With so many people now using mobile devices and online platforms to consume content, it is crucial that your business employs cutting-edge strategies to reach these consumers. Here are a few tips on how you can leverage digital distribution in China to achieve your marketing goals: 1)Use social media platforms such as Weibo and Sina Weibo to build a following for your brand. Once you have established a sizable following, you can use these channels to promote your products and services directly to your followers. 2)Make use of video content. Not only is video one of the most effective ways to reach Chinese consumers, but it also lends itself well to localization (i.e., making sure all the cultural references and context are captured in order for viewers overseas to understand what’s happening in the videos). 3)Consider setting up shop on ecommerce platforms like Taobao and Alibaba. This way, you can offer customers direct access to products through clickable links rather than having them navigate through convoluted websites. Additionally, by selling goods via online portals, you can extend warranty coverage and other customer service options directly to


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